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  2015年,小兔哥坚持以市场为导向,融入80后主流消费观念,开启品牌快乐升级计划。新标志从品牌名商予以延伸,兔造型赋予品牌更丰富的时尚品味感,符合现代消费趋势。同时也代表小兔哥打造专属“兔”文化,致力为中国儿童健康快乐成长灌注更多的关爱与支持,衬托出品牌独特内涵,实现品牌完美蜕变!

Overall brand with European fashion style,simple atmosphere,suitable for the modern consumer group aesthetic,optimize existing buck logo,smooth fine lines,a more abstract fashion range buck modeling,applicaion tones,green tones in the original brand on the basis of deepening calm and have noble,but also bring out the unique brand connotation.

  整体品牌以欧式时尚风格为主,简约大气,适合现代消费群审美,优化原有兔头LOGO,线条平滑细腻,抽象兔头造型更具时尚范,色调的应用,在原品牌绿色调基础上加深,沉稳且具备贵族气质,更衬托出品牌独特内涵。

  品牌宣言/倾注更多的爱喝鼓励,全力呵护孩子健康成长

  品牌表现/关爱、鼓励、创造、分享


  以产品为根本/以市场为导向

  小兔哥在产品升级上延续主题产品、季节产品、主力产品的产品组合和推广核心策略。同时,每一个产品的推出,小兔哥都会结合市场竞争状况、消费正需求和产品特性,赋予产品以新鲜独特的核心概念,从感性和理性两个层面进行产品包装和推广,在终端不断制造焦点效应,拉动产品销售。
THE WINNING PRODUCT
"XIAOTUGE" brand is committed to create quality products,product promotion and product concept image,and with a keen sense of smell,capturing fashion trends,fashion trends development pattern,with popular colors,trendy styles,fashioned into children''s health and equipment to meet the diverse needs of children and adolescents!starting from the quality of children''s health,environmental health materials,give full consideration to the comfort,functionality,environmental protectionpromote healthy child development and embodies the concept of "XIAOTUGE"brand of concern for the healthy growth of children.
  "小兔哥"品牌致力于优质产品的打造、产品概念的宣传及产品形象的塑造。并以敏锐的嗅觉,捕捉时尚流行趋势,开发时尚潮流的图案,搭配时下流行色调,新潮款式,塑造成儿童健康装备,满足儿童少年的多样化需求!质量从儿童健康出发,用料环保健康,充分考虑产品的舒适性、功能性、环保性;倡导儿童成长健康理念及体现“小兔哥”品牌对儿童健康成长的关注。